A Personal Message from Hannah
To everyone who has taken the time to enquire about working together,
It has recently come to my attention that, due to an unexpected technical fault, every enquiry submitted through my website from March 2026 until 28 June 2026 was unfortunately lost before it reached me.
I am deeply sorry if you’ve been waiting for a response. The thought that I may have unintentionally missed the opportunity to connect with you is incredibly disappointing.
The issue has now been resolved and my enquiry form is working correctly once again, however all previous application form entries have sadly been lost.
If you submitted an application during this time, I would be truly grateful if you could kindly resend it using my contact form, or simply email me directly at hannahalleyconsulting@outlook.com.
Thank you for your understanding, your patience, and for considering Hannah Alley Consulting. I very much look forward to connecting with you.
With gratitude,
Hannah Alley
Strategic boutique marketing & brand consultancy
for luxury and high-growth brands.
Shaping growth stories from Selfridges to founder-led icons.
Hannah Alley
Brand Strategy | Fractional CMO |
Luxury Growth Advisory
London-based | Globally engaged
Rooted in fashion. Refined by luxury. Marketing with depth, discernment and direction.
Over a decade spent within the luxury and fashion industry shaping some of the luxury industry’s most iconic campaigns with the most infamous of conglomerates including Selfridges, Gucci, Cartier, Tiffany, Chanel, Boucheron, Mulberry, Loewe and more.
I’m Hannah Alley, a senior luxury brand & marketing consultant and former Selfridges HQ marketing lead. I work with founders, directors and creative leaders to build marketing that feels elegant, intelligent and commercially effective.
Whether you’re launching something new or refining what already exists, I help shape the message, clarify the strategy and elevate the outcome.
Luxury Brand Strategy. Retail Intelligence. Commercial Precision.
With more than a decade operating inside luxury retail and brand environments — from Selfridges to Gucci, Cartier to Ralph Lauren — I now partner directly with founders and brand leaders who value commercial clarity as much as creative distinction.
From flagship campaigns to market entry strategy, my work centres on structure: aligning positioning, partnerships and revenue so that growth strengthens the brand rather than diluting it.
I bring sharp retail intelligence, disciplined execution and a calm, measured presence behind the scenes.
Who I Work With
I specialise in supporting:
• Luxury fashion, leather goods, fine jewellery & watches
• Beauty, fragrance and premium interior brands
• UHNW-facing service providers (styling, concierge, property, legal, education, travel)
• Founder-led lifestyle and wellbeing businesses
• High-end retailers and experiential spaces
• Luxury hospitality, travel and premium automotive brands
I typically work as an embedded strategic partner, bringing senior marketing leadership without unnecessary complexity.
Strategic Services
Fractional CMO & Marketing Leadership
Board-level clarity without the full-time overhead. I step in as a strategic marketing lead to align brand direction with revenue reality, shaping roadmap, governance, KPIs, budget allocation and team cadence while guiding internal and external partners with commercial discipline.
Brand Architecture & Positioning
Luxury brands require structure beneath the surface. I develop brand architecture, proposition design and audience segmentation frameworks — refining narrative, tone of voice and messaging hierarchy so your positioning holds under growth and scrutiny.
Campaign Architecture & Go-To-Market
From retail windows and pop-ups to global collection launches and partnership activations, I design 360° campaign strategy across digital, retail, PR and CRM — ensuring brand narrative and cultural relevance sits alongside commercial return.
Retail, Wholesale & Trade Strategy
With extensive experience inside major luxury retail environments, I support brands entering or scaling within physical and omnichannel retail. This includes wholesale growth strategy, sell-in narrative, trade marketing planning, distribution modelling and experiential activation design.
Brand Partnerships & Revenue Strategy
Strategic partnerships, licensing and collaboration can become powerful growth levers when structured correctly. I design commercially integrated partnership models, revenue frameworks and margin-conscious growth strategies. I manage and drive teams of brand partnership sales members to achieve a wider revenue goal.
CRM, Retention & Lifetime Value
Sustainable growth extends beyond acquisition. I shape retention architecture, clienteling frameworks, CRM strategy and lifetime value modelling to ensure desirability translates into repeat revenue.
Founder Positioning & UHNW Strategy
For founders and premium service brands targeting HNW and UHNW audiences, positioning must communicate authority without dilution. I develop founder narrative, personal brand architecture, referral frameworks and premium offer design.
Commercial Growth & Business Development
Marketing must serve margin. I support revenue modelling, pricing architecture, channel prioritisation and commercial forecasting, creating performance frameworks that bring visibility to ROI and growth trajectory.
Narrative & Brand Storytelling
Editorially led, commercially intelligent communication. From founder bios and brand decks to product storytelling and thought leadership, I craft messaging that builds trust and elevates perception.
Execution & Strategic Deployment
Where required, I deploy a trusted network of senior designers, PR specialists, developers and marketing partners to ensure seamless execution. I remain the strategic lead throughout, maintaining clarity, quality and commercial alignment.
Begin your application
From landmark campaigns on Oxford Street to discreet founder rebrands, I bring:
- 11+ years in fashion and luxury marketing
- Calm strategic leadership across brand and growth
- High emotional intelligence and commercial instinct
- Discretion, clarity and powerful results
If you are growing something meaningful, I would love to support it.
Email hannahalleyconsulting@outlook.com or book a discovery call below.
If you are exploring strategic support, please begin by completing the application form. This allows me to understand your business, budget, timeline and the type of support you are looking for before arranging a call.
If aligned, I will invite you to book a complimentary 20-minute chemistry call to establish fit and discuss the most appropriate next step.
Please note: chemistry calls are for fit, context and qualification only. They are not strategy sessions, consultancy calls or free advisory sessions.
Want to clarify your brand, build momentum,
or launch something extraordinary?
Strategic support, founder-first thinking and tangible growth.
