Portfolio
Selected Work & Brand Experience
A discreet body of work built across luxury, retail and high-profile clients
A discreet body of work spanning luxury brand strategy, retail growth and global trade marketing.
Over the past decade, I have operated across brand-side, distributor, agency and retail environments, partnering with globally recognised maisons, high-growth independent brands, retailers and UHNW-facing service providers.
Much of my work involves commercially sensitive strategy, licensing agreements, retail performance data and private client initiatives. For that reason, detailed case studies are shared privately upon request.
What follows is a structured overview of my experience across the luxury marketing ecosystem.
A full portfolio, including selected campaign overviews and project snapshots, is available on request.
Simply follow the button below.
Or email: hannahalleyconsulting@outlook.com
CAREER HIGHLIGHTS
A decade inside luxury, fashion and high-growth brands
I’m a London-based senior marketing consultant with over 10 years’ experience spanning agency, brand, retail and trade.
Most recently, I led multimillion-pound 360° campaigns at Selfridges HQ as Marketing Manager across Fashion, Accessories, Fine Jewellery and Shoes, delivering some of the most visible and commercially successful activations in the UK retail landscape.
My work has ranged from:
- Global luxury brand launches
- Experiential retail takeovers and pop-ups
- High-net-worth client activations
- Brand positioning and messaging strategy
- Founder-led growth strategy for premium service brands
This rare cross-industry perspective allows me to approach every project with both creative instinct and deep commercial understanding.
Luxury Retail & Experiential Strategy
Selfridges HQ, Oxford Street
As Marketing Manager across Fashion, Fine Jewellery, Watches, Accessories and Leather Goods, I led integrated campaign strategy and brand partnerships for some of the most visible luxury activations in the UK retail landscape.
My remit included:
• Multichannel campaign architecture across retail, digital, CRM, OOH and performance marketing
• Retail window takeovers and large-scale experiential installations
• Corner Shop and Fount Bar activations
• Brand partnership negotiation and commercial structuring
• VIP and UHNW client engagement strategy
• Cross-functional leadership across Buying, Trading, Digital, CRM and Retail Operations
• Performance reporting and campaign governance
Projects included collaborations with:
Gucci
Chanel
Tiffany & Co.
Cartier
Mejuri
Jimmy Choo
Loewe
Christian Louboutin
TASAKI
Coach
UGG
Celine
Golden Goose
Chopard
Boucheron
Chaumet
Valentino
Ralph Lauren
Prada
Louis Vuitton
Dior
Rolex
& many more.
These initiatives were not aesthetic moments alone, they were commercially accountable retail growth strategies designed to drive category leadership and sustained brand momentum.
Retail Media & Performance Marketing
Selfridges HQ, Oxford Street
Alongside experiential, OOH & digital strategy, I managed the brand partnership strategies behind retail media and sponsored product campaigns within Selfridges’ digital ecosystem.
This included:
• Sponsored product strategy and optimisation
• Premium category placement and share-of-voice strategy
• On-site display and performance banner planning
• E-commerce integration and conversion mapping
• Collaboration with media agencies and retail media platforms
• Budget oversight and performance analysis
Working with luxury fashion, beauty and fragrance brands, I strengthened digital shelf positioning and ensured paid media investment translated into measurable commercial impact.
Global Trade Marketing & Licensing
De Rigo UK & Ireland
Prior to Selfridges, I served as Trade Marketing Manager for a global luxury eyewear distributor managing over twelve designer licences including:
Mulberry
Chopard
Loewe
Lanvin
Furla
Police x Lewis Hamilton
Nina Ricci
Carolina Herrera
Fila
Lozza Sartoriale
dunhill
Escada
As the sole UK marketing lead reporting directly to the Managing Director, I built and owned the full trade and brand marketing strategy across:
• Wholesale growth strategy
• Licensing and brand positioning
• Trade exhibitions and experiential stands
• National product launches
• Email and CRM programmes
• PR and media relations
• Travel retail partnerships
• Department store activations
• Independent retailer support
• Budget forecasting and quarterly reporting
I managed budgets of millions across ATL & BTL, travelled globally with the company and its brands, worked closely with Italian headquarters, presented to global boards, created award-winning stand exhibitions, presented live interviews and collaborated with a nationwide sales team of more than twenty professionals. I launched the first ever Mulberry eyewear collection to the UK, as well as launched campaigns in collaboration with the likes of Mercedes, F1 and Lewis Hamilton.
This experience shaped my deep understanding of margin architecture, retail distribution strategy and the operational realities of wholesale growth in the UK and Ireland.
Fragrance & Beauty Trade Marketing
Designer Parfums
At Designer Parfums, I managed large-scale trade marketing strategy across major UK retailers including:
Boots
Superdrug
ASOS
Amazon
The Perfume Shop
The Fragrance Shop
Working across global and celebrity fragrance brands, I led:
• Retail launch strategy
• Seasonal campaign planning
• E-retail partnership activation
• Trade marketing investment planning
• In-store experiential support
• Sales and marketing alignment
• Forecasting and performance tracking
This role deepened my expertise in FMCG luxury-adjacent environments, retailer negotiation and multi-brand portfolio management.
Agency & Global Strategy
As Global Senior Marketing Manager at Law Creative, I led international marketing projects across US, EMEA and India for clients including:
One Stop (B2C and franchise B2B)
Michelman
Gates
Agency-side experience sharpened my ability to:
• Lead global campaign rollouts
• Navigate cross-cultural markets
• Manage client governance and commercial scope
• Align creative and performance teams
• Deliver strategy within complex stakeholder environments
Writing, Editorial & Brand Voice
My portfolio also includes a long-standing foundation in luxury editorial writing and brand storytelling.
I have written for:
Semple Magazine
British Airways High Life
Lyst.com
Luxury commerce platforms and retail editorial teams
This editorial discipline informs my work in:
• Brand narrative architecture
• Founder positioning
• Website and SEO copy
• Campaign messaging
• Tone of voice frameworks
• Thought leadership strategy
11+ years across luxury, fashion and premium sectors
Led multi-million-pound brand partnership activations at Selfridges HQ
£7M+ campaigns led with global brands during career
Specialist experience with VIP and UHNW audiences
Proven growth results for founder-led businesses
Award-winning practices and results that have been benchmarked across industries
SELECTED BRAND EXPERIENCE
Below is a snapshot of brands and organisations I’ve partnered with across my corporate career and freelance consultancy. Full project breakdowns available privately.
Luxury Fashion, Jewellery & Retail
Work delivered across campaign strategy, experiential, brand partnerships, retail marketing and launches.
- Gucci
- Chanel
- Cartier
- Loewe
- Lanvin
- Mulberry
- Tiffany & Co.
- Chopard
- Boucheron
- Chaumet
- Ralph Lauren
- Saint Laurent
- Valentino
- Prada
- Louis Vuitton
- Burberry
- Dior
- Bottega Veneta
- Jimmy Choo
- Christian Louboutin
- UGG
- Coach
- Axel Arigato
- Jellycat
- Nike
- Adidas
- On Running
- Selfridges
- Debenhams
- The Perfume Shop
- The Fragrance Shop
- Lyst.com
- fashioneyewear.com
- Maggie Semple
and many more
Beauty, Skincare & Wellness
Strategy, copywriting, campaigns and brand positioning across global and independent brands.
- Hawaiian Tropics
- Ghost fragrances
- Ariana Grande fragrances
- Jennifer Lopez fragrances
- MCM fragrances
- Superdrug
- Boots
- Pai Skincare
- Algenist
- Bourjois Paris
- Floris
- Tan Organic
- Lee Stafford Hair
- Pure Potions (Balmonds)
- Nutravita
- Hello Day
- Made By Coopers
- Transforme UK
- Pro Teeth Whitening
- Zuzka Natural Beauty
- Sheabynature
Lifestyle & Editorial
- Maggie Semple
- Semple Magazine
- Lyst.com
- British Airways High Life Magazine
- Look Of The Day
- Peels & Seals
- Betty’s Glamour Box
and many more
Wellness, Coaching & Premium Service Brands
Client names are protected, however I have worked with various health coaches, nutritionists, fitness and wellness experts and tutors, creative and arts educators & musicians, as well as premium service providers to ultra-high-net-worth clientele.
Confidential & Private Clients
- Ultra-high-net-worth individuals
- Professional football clubs
- Private consultants and founders
These projects span brand positioning, messaging strategy, personal branding and growth consulting, and remain strictly private.
WHAT I ACHIEVED AT SELFRIDGES
Led the marketing & partnership plans behind iconic world-famous Corner Shops
Placed renowned campaigns, brand partnerships and takeovers inside the Selfridges’ infamous 55 window displays across Oxford Street & Duke Street
Worked on exclusive VIP Personal Shopping activations with luxury designer labels and jewellery maisons
Driven multi-millions in brand partnership revenue
Launched experiential projects and special pop-ups from niche independent brands breaking into the market, to world-famous luxury designer labels
Created 360° media plans with globally-renowned brands, from luxury fashion houses to independent DTC brands
Cross-Ecosystem Experience
Few luxury marketing consultants in the UK have operated across:
- Distributor and licensing environments
- Global fragrance groups
- Agency strategy
- Trade exhibitions
- Wholesale networks
- Retail HQ environments
- Retail media platforms
- Experiential retail
- CRM and retention
- Board-level reporting
- Team leadership
- Independent & niche start-up launches
This breadth allows me to approach every brief with systemic understanding, not just campaign thinking.
Interested in Working Together?
If you’re exploring support with:
- Brand or marketing strategy
- Campaign planning
- Positioning and messaging
- Launch strategy
- Luxury audience growth
I’d love to hear more about what you’re building.
Or request portfolio access to view relevant case studies
Portfolio Disclaimer
Selected campaign materials and images are shown for professional showcase purposes only. Certain assets remain the intellectual property of their respective owners and are displayed under UK fair dealing principles. Full notice available within Terms & Conditions.
Ready to begin something special?
If you’re ready for thoughtful, commercially grounded strategy, I’d love to hear about your project.
